Customers expect that all businesses accept credit cards today, Your customers appreciate the flexibility in payment options and will shop twice as often and spend twice as much. You will increase your business 30% to 40% by taking all kinds of payment cards today.
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Never turn away a customer! GAPS will set you up to accept all forms of payment including VISA, MasterCard, AMEX, Discover, debit cards, EBT, EMV, and more. After you are approved for a merchant account, GAPS will ship your equipment quickly so you will be up and running in no time!
With over 11 years of experience in the industry, Great American Payment Systems knows credit card processing. We offer one of the most competitive rate plans in our industry.
GAPS offers proven reliable equipment and a genius technical support staff to have you up and running at lightning speed. When you call customer support, you will ALWAYS talk to a real human being and will never be stuck on hold.
EMV chip technology is becoming the global standard for credit card and debit card payments. Named after its original developers (Europay, MasterCard® and Visa®), this technology features payment instruments (cards, mobile phones, etc.) with embedded microprocessor chips that store and protect cardholder data. This standard has many names worldwide and may also be referred to as: "chip and PIN " or "chip and signature."
Chip technology is an evolution in our payment system that will help increase security, reduce card-present fraud and enable the use of future value-added applications. Chip-enabled cards are standard bank cards that are embedded with a micro computer chip. Some may require a PIN instead of a signature to complete the transaction process.
The Payment Brands have introduced programs that waive a merchant’s annual PCI-DSS audit if 75 percent of the respective payment brand specific transactions are processed through a dual contact and contactless EMV certified device.
Preventing the growth of card-present fraudulent activity is one of the main reasons the industry is moving toward EMV technology. Chip cards make it difficult for fraud organizations to target cardholders and businesses alike. As a result, more and more chip cards are being introduced by U.S. financial institutions in order to support and switch over to this technology.
Consequently, data from a traditional magstripe card can be easily copied (skimmed) with a simple and inexpensive card reading device – enabling criminals to reproduce counterfeit cards for use in both the retail and the CNP environment. Chip (EMV) technology is effective in combating counterfeit fraud with its dynamic authentication capabilities.
No. The chip technology standard for payment was first used in France in 1992. Today, there are more than 1 billion chip cards used around the world. The U.S. is one of the few industrialized nations that have not fully transitioned to this technology standard.
With the liability shift, if a chip card is presented to a merchant that has not adopted a terminal that is certified for chip card acceptance, liability for counterfeit fraud may shift to the merchant's acquirer – who may then pass this fee back to the merchant. The liability shift encourages chip adoption since any chip-on-chip transaction provides dynamic authentication data.